Netflix banks on vast production line to weather pandemic | SAMAA

While coronavirus has introduced Hollywood to a halt, Netflix has loved file success. But will the streaming large’s well-stocked slate of future exhibits be sufficient to keep that progress?

Netflix introduced this week that it has completed filming the vast majority of motion pictures and collection due for launch this yr, taking part in down considerations that its circulate of hit exhibits reminiscent of “Tiger King” may run dry, or the subsequent “Unorthodox” be delayed.

“Our 2020 slate of series and films are largely shot, and are in post-production remotely in locations all over the world,” stated content material chief Ted Sarandos.

“And we’re actually pretty deep into our 2021 slate. So we’re not anticipating moving things around.”

Analysts say Netflix’s scale, by way of its sheer variety of ongoing productions and international presence, make it best-placed to weather the pandemic storm.

“Any other studio… might have four or five films in the can, or in post-production that they can still work on. But Netflix has possibly hundreds,” stated Jeff Bock, senior analyst at Exhibitor Relations.

“There are so many productions that are financed by Netflix, it’s almost mind boggling. They’re almost putting out as much content as all the studios put together.”

The deep-pocketed platform may flip to its vast community of abroad companions to license content material — typically subtitled — for home audiences.

‘Hurt’

But even Netflix’s content material pipeline has inevitable limits if an unprecedented shutdown no person may have predicted extends for much longer.

“They like to put out a lot of content, each and every week,” stated Bock. “Maybe as we go along into the fourth or fifth month in terms of lockdowns… they certainly will be ahead of the game, but they’ll certainly be hurt.”

New, unique programming performs a much bigger half in Netflix’s enchantment than rival platforms like Disney+ — dwelling to the Mouse House’s enviable 80-year again catalog.

“People are, in a sense, distracted by all the archival content — they can watch shows over and over,” stated Paul Dergarabedian, senior Comscore analyst. “There’s a lot of buffer there.”

With the streaming wars heating up, Netflix has misplaced evergreen hits like “Friends” and “The Office” to upcoming rivals HBO Max and Peacock.

The delay of this summer time’s complete movie show blockbuster slate additionally means these movies will arrive later at streamers reminiscent of Netflix, in accordance to Steve Nason, analysis director at Parks Associates.

“Maybe not in the short term, but in the longer term, that hurts Netflix,” he stated.

‘Better shape’

But Netflix has one other instrument at its disposal: its capacity to discover methods to preserve making new content material.

Thanks to fast international enlargement, Netflix is now ramping up production in international locations which can be easing restrictions — particularly Iceland and South Korea — whereas Hollywood stays closed.

“Certainly the Netflix brand is worldwide — there’s no reason why they can’t buy their own island honestly and shoot things there,” Bock instructed AFP.

Its current successes in actuality TV, reminiscent of “Love is Blind” and “Too Hot to Handle,” level to avenues requiring smaller crews and with fast turnaround instances.

Netflix rapidly capitalized on the outstanding success of surreal zookeeper documentary “Tiger King” with a follow-up episode that includes interviews with present alumni carried out through low-budget video calls.

“A lot of different content distributors are looking into (documentary programming) in the short term, to fill some of those holes,” stated Nason. “Netflix has already done that.”

“If the production halt goes on nine to 12 months, everyone is going to be hurt,” he added. “But compared to some of their competitors… (Netflix) are going to be in much better shape.”

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